Just like how we identify people because of their uniqueness, Brand identity works the same way to set you apart from all other businesses and better set you aside from your competitors. Think of brand identity as all the items such as colors, logos and designs that shape your business and distinguishes you from other brands.

So, what exactly is brand identity? And how can you create a strong brand identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

Many people think that when you have a logo then you have a brand identity, well thats not true. Brand Identity is more than just a logo. It has to do with how your brand will be perceived by your target audience. A logo is just a piece in a puzzle and just like there are many pieces in a puzzle. The same way there are a lot of things to be considered besides designing a logo when creating a strong brand identity. Thats why when developing a brand identity its important to think of the following things, 

  1. Who are you - take time to think of what makes up your brand? Your mission, vision, values, brand personality, your unique proposition and your brand voice are few key things you should note. Once you have figured out who you are then its time to bring your brand to life by building your identity. This is where brand designing comes up.  

  2. Brand Designing - is the base of your brand identity. Its what builds a brand  identity. Just like how pillars are important to supporting a big building, brand designing is the pillar of your brand identity.

Things like business cards, your packaging, your web designing and your logo are corporate assets that will help determine how your brand is perceived.

So, its very important to think of the people you’re targeting when you are coming up with your brand designing. When doing brand designing, you will  have to consider things like,

  • Colors- the colors you choose have a meaning and send different message to your target audience. When choosing your brands color think of how you want your brand to be perceived by your targeted audience. You can lern more about how to pick colors for your brand.

After figuring out these important brand designing elements, you can proceed to bringing your brand identity to life by working with a designer to create design assets for your brand. Things such as logo, business cards, packaging materials, websites and menus are tangible design assets for your brand.

Now that you are brand has life, the next step is to build a strategy that can establish your brand's identity. These are long-term strategies to grow awareness and strengthen the brand. Its not an overnight thing, so be patient but with a clear plan. Whether its through google ads, social media marketing, social media advertising or any other marketing channels, use them to communicate your brands story to your target audience.

Want to learn on how to build a strong brand identity

There are numerous benefits of creating a strong brand identity. It helps to distinguish you from your competitors by making you easily recognizable. Once your target audience has interacted with your brand, they will easily notice you among your competitors.


Brand identity tells your audience who you are and what they can get from you. This is why you need to build a strong brand identity so that you stand out among your competitors. Think of how you feel when you recognize a brand from the label on a product you just bought. That’s how powerful a brand identity is to your business.

How we can help you with brand identity.

As we have seen, brand identity is not about jumping on designing a logo and choosing random colors until you find what you like. It involves the processes of critical thinking of who you are as a brand and how you would like people to perceive you. This means you need to incorporate all your customers touch points into your branding strategy

At AdsFOX we have worked with many brands in Tanzania to help them find their identity. From brand auditing, designing and strategies to grow brands, we take time to discuss with you all the important things so that we create a meaningful brand identity for your business. Our process includes




In order to create a meaningful brand identity it's important we know who you are as a brand? what are your mission, vision, and values? what pushed you to start your brand. This way we can develop a good strategy to create your brand identity.

After we have all the important basic things, Our team of designers will work closely with you to design tangible assets that will bring your brand identity to life. from logos, marketing materials, websites and packaging materials, we will make sure your brand is unique

After the designing process is done. We take time to create mockups. Mockups are presentation materials that simulate or show you how your brand identity tangible assets will look in real life. This is to help you see things in reality.

Need help with your Brand identity?