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  • Writer's pictureJean Telelli


Updated: Apr 8, 2023

PPC Advertising. The savior of businesses.

If you are still doubting how Google Ads can help you grow your business, here is a statistic to help you make up your mind.

A recent report found that 45% of small businesses are investing in pay-per-click (PPC) advertising. Among small businesses with more than 50 employees, 74% are investing in PPC advertising

The world of online advertising is increasingly growing. Businesses are finding better ways to effectively target the ideal audience and the best advertising option for this is non rather than PPC. That’s why 45% of businesses are investing in PPC Ads, this is because that’s where there is a huge opportunity for success.

Buyers are nowadays searching online for services or products before they buy. This makes Your website an important gateway for people to be aware of your services or products. PPC advertising can play a major role in growing your business. It will drive relevant traffic to your website. This way, increasing your chances of selling. If you are not doing PPC marketing, you are leaving money on the table.

To begin, here are the benefits of PPC we will go through

  1. Boosts traffic to your website

  2. You can run different campaigns

  3. You can control your advertising costs

  4. Remarket to your website visitors

  5. Target people who really matter to your business

Boosts traffic to your website

Having a good and responsive website is good. But what value does it bring if it can’t bring revenue to your businesses? Days are gone when we used to think good-looking alone websites can bring you, customers. For your website to bring valuable business leads, you must make sure it's visible when people search for services or products related to your business. PPC advertising can help you find exactly the people you want by showing your Ad on the first page of Google when people search.

You can run different campaigns

If you think PPC Ads are limited to search Ads only, then you are totally wrong. PPC advertisements are offered in different formats. You can run text-based Ads, Image Ads, and Video Ads campaigns. This gives you a chance to target people in different ways. For example, thanks to GDN (Google display network) you can run a display campaign where your posters can be served to different websites where your ideal target hangs out.

You can control your advertising costs

Contrary to other marketing strategies, PPC advertising gives you total control over your Ads spending. You can decide to run your campaigns however you like and choose to pause or stop campaigns that don’t give you the results you need. This way you are sure to spend only on what brings revenue to your business.

Remarket to your website visitors

Sometimes it may take your website visitors to interact with your service or product many times before they decide to purchase from you. Remarketing feature allows you to show your ads on other websites and social media platforms to people who once visited your website. Doing this boosts your brand recognition.

Target people who really matter to your business

Another valuable feature of PPC advertising is its ability to target people who really matter to your business. Using keywords, you can target by what people search. This allows only people who search the related keywords to see your Ads. Also, another feature that is very important is the ability to use geolocation so that you can target the location that is most likely to buy your services or products.

PPC helps you increase sales

As discussed earlier in this post. Many buyers are searching online for products and services nowadays. A person searching for services or products online is more likely to buy. PPC Ads are focused on showing your ads to a target audience. This way you have a high chance of closing the deal if a person is happy with you.

Want to learn more?

PPC advertising has helped a lot of businesses to grow. But just like other online marketing strategies, it requires the right knowledge to run a successful PPC campaign. From searching keywords, preparing and launching campaigns to optimizing and campaigns. You need to know exactly what has to be done so as you don’t waste your money.

Looking to try PPC Advertisements? Contact us today and we will be happy to help you.

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