PPC Ads campaign.
Meridianbet is one of the leading and pioneers of betting industry in Tanzania. They have thousands of bettors both online and offline. Due to the rise in online betting here in Tanzania, they approached us with one objective- to help them increase sign-ups on their casino betting platform.
How we helped
We have a deep understanding of the online/ PPC advertising for betting companies. With some publishers restricting Ads from betting companies, we decided to take a better approach. We opted to use programatic advertising. This ensured us to get more impression and clicks by reaching the right audience without limitation. Our aim was to make sure every single cent invested, brings results.
The landing page
A Landing page is a vital part of any successful PPC campaign. Users need relevant information, they don't need each and every information you have on your website. For this campaign we prefered to have a registration page rather than a home page as suggested by the client. Landing pages convert more traffic because they are focused on one goal.
Google Ads is limiting betting companies from advertising on their platform even when they have Google Ads gambling license. We had to use programatic advertising DSP's. Through programatic, we ran display and native Ads in the language the audience understands most (Swahili). With a viriety of targeting option, we were able to deliver optimised performance for leads generation.
Through campaign optimization and constantly checking what is and what is not working, we were able to improve the conversion rate. It's not enough to launch a campaign and forget about it hoping miracle will happen. We analysed the google analytics reports and figured out where leads get stack when signing up. We changed anything that was not in our favour.