PPC Ads campaign.
Slotpesa an online casino betting company approached us with one objective in mind- to increase the number of casino players on their platform. Simply, they were looking for new registrations. Our team of online marketing experts took their time to draft different campaign proposals. Here is what we came up with.
1. Adgroup with offer for new registrations
2. Adgroup with daily prizes
How we helped
By creating two different Ad groups, we were able to target those looking to win big cash and also those looking to get bonuses when they sign up. We tested these two Ad groups and through our optimization process, we were able to find and focus on one that produced better results.
The landing page
A Landing page is a vital part of any successful PPC campaign. Users need relevant information, they don't need each and every information you have on your website. For this campaign we prefered to have a registration page rather than a home page as suggested by the client. Landing pages convert more traffic because they are focused on one goal.
Google Ads is limiting betting companies from advertising on their platform even when they have Google Ads gambling license. We had to use programatic advertising DSP's. Through programatic, we ran display and native Ads in the language the audience understands most (Swahili). With a viriety of targeting option, we were able to deliver optimised performance for leads generation.
Through campaign optimization and constantly checking what is and what is not working, we were able to improve the conversion rate. It's not enough to launch a campaign and forget about it hoping miracle will happen. We analysed the google analytics reports and figured out where leads get stack when signing up. We changed anything that was not in our favour.