Google Ads campaign.
Vivo Tanzania were looking to use google Ads to introduce their new Y19 Smartphone. IMC were given the work but having no enough knowledge about google Ads they gave us the opportunity to work to gether on this project.
How we helped
After a long discussion which helped us to understand the expected deliverables, We proposed Youtube Ads, Display Ads and SearchAds which aimed at targeting people looking to buy smartphones and also to increase product awareness of the Vivo Y19 through Video and graphics on google and Youtube platforms.
Search & display Ads campaign.
We used different display banners to test the audience. We optimised and spent more on display banners that got a high CTR. Same approach was used in search Ads. By having different Ad groups with different keywords and Ads, we were able to find which one will bring more traffic.
YouTube paid Ads campaign
YouTube is one of the most visited video platform in Tanzania. By targeting best performing YouTube channels, we were able to show ads to majority of Tanzanians who are spending time on YouTube. Our focus was to drive awareness with a simple yet catchy video. Which we achieved.