PigaBet Online Campaign.
Objectives
PigaBet is one of the top online betting and casino companies in Tanzania. Having seen the importance of online marketing from other online betting and casino companies in Tanzania, They wanted to explore the opportunities for themselves too. The main focus of the campaign was brand awareness for their new app followed by a campaign for user acquisition. Here is how we helped them.
Goal
1. Increase awareness for new PigaBet app.
2. Drive registrations for the new PigaBet App
Approach
Identify target audience and best online campaigns to reach out to them. We focused on Google Ads through Search campaign, Youtube and PMax campaigns, we were able to reach millions of betting fans in Tanzania.
Results
By advertising on Google Ads we were able to reach millions of Tanzania. 10+ Million impressions in just 1 month..
Awareness Campaign
Acquisition Campaign
