One of the challenges that many business owners in Tanzania face when looking for a digital marketing agency to work with- is finding the right one.
If you are reading this post right now, I am sure you are one of the many that are facing this issue and you are wondering how to go about it.
If so, stick with me. In a few seconds, I will share with you some tips on what to do when you are looking for the right digital marketing agency to work with here in Tanzania.
But first things first.
let's agree, Choosing the right digital marketing agency in Tanzania is becoming more difficult as the days go by. Internet users in Tanzania have increasingly grown in the past few years. Anyone with a laptop and internet connection can decide to wake up and offer services. This is perhaps the cause of a huge rise in newborn digital marketing agencies. And with everyone claiming to be experts in digital marketing nowadays, this makes it even harder for businesses to find the right service provider.
So, how can you as a business find and hire the right digital marketing agency for your next big project?
With several years of experience in the digital marketing industry in Tanzania, here are a few tips I can share with you which can help you when choosing the right digital marketing agency here in Tanzania. Yes, we understand that there are many things to look for. But these are what we think are the most important when it comes to finding your new digital marketing service provider in here Tanzania.
What we will cover
Understand your goals and outcomes
Know your budget
Check their reputation and portfolio
Ask to meet their team
Make sure they are in compliance with business laws in Tanzania
1. Understand your goals and outcomes
When it comes to searching for a digital marketing agency in Tanzania, treat it like going shopping. You can't go shopping with the assumption that you may need this and that. If you do this, what will happen is you may end up buying the wrong things just because you didn't do your research earlier.
Understanding your goals and outcomes will make it easier for you and the agency you are looking forward to working with. Different digital marketing agencies tend to focus on different niches. Although many that are available are full-service, some prefer to specialize in certain areas such as online marketing only. It's good to have your team analyze and write down what you need to achieve. Put down your outcomes and share this with your new digital marketing agency to see if they can deliver that. This way you can avoid hiring the wrong agency.
2. Know your budget
Understanding your goals and figuring out your budget go hand in hand. Let's take again the example of going shopping. When you are going shopping, you have already done your research. Whether it's online or physical window shopping- but at least you know what it's going to cost you.
The same applies when looking for a digital marketing agency to hire. What if they can deliver your goals and outcomes but they charge too high? You might think that going for a cheaper option is the right thing to do, but don't do that. Ask them to make a tailored digital marketing strategy for your business. Understanding your budget is very crucial when it comes to choosing the right digital marketing agency in Tanzania. It helps you filter out who is the best to work with.
A good digital marketing service provider should be able to deliver expected results on a reasonable budget.
3. Check their reputation and portfolio
Many digital marketing agencies in Tanzania claim to be experts and the best. But are they really what they claim to be? Here is how to know that.
Check their website, and social media pages- are they easily found online? When you search for them, can you easily find them? Is their website good enough to justify the claim? You can’t claim to help someone if you can’t help yourself. An expert digital marketing agency should invest in its own online presence so as to set an example for its ideal clients.
Check their portfolio- take time and go through their work. Knowing what they have delivered for others can help you get an idea of what to expect from them. It’s very important to see what they are doing for current clients. This is a more up-to-date reference.
4. Ask to meet their team
It’s not a must you meet everyone. But having an overview of who will be taking care of your digital marketing needs is very important. It takes teamwork to make a digital marketing strategy fall into place. You can’t depend on one person to take care of each and every aspect of your digital marketing needs. Ask to meet or know the people who will be working on your project. This way you are sure your business is in the right hands.
5. Make sure they are in compliance with business laws in Tanzania.
Recently I had a conversation with one business owner. She told me a sad story about her experience with one of the digital marketing agencies here in Tanzania. She was approached and got convinced that she was going to be helped to get more customers for her business. Too bad all these promises turned to pain after she paid the agency. With a series of excuses and disappointment, she never got the service she was promised.
Why am I sharing this story with you? I want this to be your learning lesson. Everybody can claim to be an expert. Furthermore, they can really deliver results, but if you don't have laws that bind or protect you then you are in danger of being scammed. Before you go any further with a digital marketing agency, ask them if they are fully registered. This will help you avoid any issues that may arise due to one party not fulfilling their responsibilities.
Final word.
Whether it’s a small or big project, you deserve the attention of a true digital marketing expert.
But with many digital marketing agencies in Tanzania claiming to be experts, this can be a challenge.
More agencies are introduced every day, this is becoming even a bigger challenge for businesses to choose who to work with.
But now you have all the tips you need to analyze when choosing the right digital marketing agency in Tanzania.
Are you looking for a digital marketing service provider in Tanzania? We have done amazing projects for both small and big businesses in Tanzania. Give us a call and find out how we can help you.