TRENDING TOPICS IN DIGITAL MARKETING 2025

Jean Telelli
Jun 29
2 min read

Updated: 1 day ago

Wondering what are the trending topics in digital marketing 2025? In this blog post we discuss top searched topics in digital marketing 2025 that you should know.

Digital marketing never stands still. In 2025, emerging technologies and shifting consumer behaviours are reshaping what marketers search for—and implement. Here's an in-depth look at the most searched digital marketing topics gaining momentum this year.

1. Answer Engine Optimization (AEO) / Generative Engine Optimization (GEO)

With AI chatbots like ChatGPT, Gemini, and Claude changing how people get answers, marketers are focusing on Answer Engine Optimization or Generative Engine Optimization—ensuring your content gets cited in AI-generated responses. Unlike traditional SEO, AEO/GEO targets the AI “answer layer,” using structured data, conversational tone, question clusters, and metadata like llms.txt.

2. AI-Powered Content Creation & Personalization

AI tools are now mainstream in crafting marketing content:

AI Writing Assistants generate blog posts, ad copy, email sequences.
Predictive Analytics forecast customer behavior and tailor messages.
Personalization Engines (leveraging first-party data) enable one-to-one communications at scale.

3. Short-Form Video

TikTok, Instagram Reels, and YouTube Shorts continue to dominate:

Short videos grab attention quickly and drive higher engagement.
Brands leverage UGC in challenges, unboxings, and interactive snippets.
This format is now central to brand awareness and conversion funnels.

4. Voice Search Optimization

As smart speakers and voice assistants grow, optimizing for conversational, question-based queries becomes more critical:

Content must mirror how people speak in everyday conversation.
Local businesses should enhance voice discoverability (“near me” searches).

5. Social Commerce & Interactive Shopping

Social platforms are evolving into direct shopping hubs:

Instagram, TikTok, and Facebook enable in-app checkouts with product tagging.
Live shopping events fuse entertainment with commerce—driving real-time purchases.

6. Emerging Tech: AR, VR, Agentic AI & the Metaverse

Cutting-edge technologies are shaping the future of engagement:

AR/VR enable virtual try-ons and immersive brand experiences.
Agentic AI—autonomous AI agents—are assisting with customer interactions and campaign planning.

There you have it, trending topics in digital marketing 2025. Stay ahead of the curve—integrate these trends into your marketing strategies now. Want help adapting to AEO, launching short-form video campaigns, optimizing for voice search, or planning your social commerce push? Let’s create a plan tailored to your audience and goals.