If you are a business owner searching on how to sell on social media, this blog post is for you. In this blog post we will share with you the best strategies to help you sell more through TikTok, Facebook, Instagram and LinkedIn. Before we dive deep, let's go through a few basic things first.
Most business owners are on social media without a clear social media marketing plan. If you are one of them, you should first work on this. Social media marketing works well when you have set your clear plan. Your plan should in detail explain the objective/ goals you want to achieve, your social media marketing strategies and how you will measure performance. Without having a detailed social media marketing plan, you will never be able to sell on social media.
So by reading this far, we believe that you have your social media marketing plan well detailed to help your business grow. If so, let now see how to sell on social media.
Don’t know how to build a social media marketing plan? You can learn on how to build an effective social media marketing plan here. Also for professional help, check our social media marketing services.
To sell more through social media marketing, you need to have your social selling strategy in place. Social selling strategy will help you find the perfect prospects, build meaningful connections with them and sell without too much pitching. In this blog post we will share the best social selling strategy that will help you discover how to sell on social media. You will understand what to post, when to post, where to post, how to post and get more sales without breaking your social media marketing budget.
Ready? Let’s go.
Here are things we will cover
What is social selling?
Pillars of social selling
Best social selling strategies to sell on social media
Best social media platforms for sales
What is Social selling?
Social selling is a lead generation strategy to help a business get more sales through social media marketing. Social selling strategies help you find, qualify and connect with potential buyers. By including social selling strategies in your social media marketing, you can be able to sell on social media.
Example of a social selling strategy is social listening. If you are looking on how to sell more on social media, you need to learn how to listen and follow what is happening on social media platforms. By joining conversations and sharing your expertise with your prospects, you create meaningful relationships and connections. Through this, it’s easy to get new clients for your business.
Pillars of social selling
Social selling strategy has four pillars. These pillars are brand establishment on social media, networking on social media, Engaging, and building relationships.
Brand establishment on social media
To sell on social media, you need to work on your branding. How you brand yourself matters as people will want to know who you are before they can buy from you. To establish a good brand on social media, make sure you use your business logo, update your profile, add useful links such as your website links and don’t forget to add a positioning statement. With your Unique selling proposition, explain to your target audience who you are and how you can help them with their challenges. Also make sure your content aligns with your branding, your mission and vision, and don't forget your brand values. This is the key step to understanding how to sell on social media.
Create a network on social media
People buy from businesses they recognise or they know. The same applies on social media. If you are looking on how to sell more on social media, you may want to consider creating a network. The more potential buyers you connect the more it is for you to sell on social media.
Engage with your target audience
If you think posting good content is enough to help you sell more on social media, you may need to think again. Businesses that engage with their target audience tend to sell more than brands that don’t engage with their followers. Through engaging with their followers, businesses have witnessed how effective social media can be for your business growth. Take time to go through comments and even send direct messages to prospects who show interest in what you are offering.
Build relationships
Selling is a process. Within this process, people want to trust you before they buy from you. Are you a reliable business? Is what you're selling good? Will they get the benefits they seek for? These and more questions can be a barrier between you and making the sale. To help your prospect make a quick decision, build trust with them. Share with them case studies, offers and guarantees to help them know that they are safe buying from you.
Best social selling strategies to sell on social media
Now that we know what social selling is, it’s time we discuss how to build an effective social selling strategy. Social selling strategy is basically methods you will use to generate leads on social media. The social selling strategy includes paid and organic methods. Paid methods are like when you use paid advertising or influencers while organic methods are engaging with prospects through useful articles, responding to prospects in comment sections, and sending prospects direct messages.
Use paid Ads
Social media platforms are becoming more and more useful to businesses of all sizes. 90% of businesses include social media marketing in their digital marketing plans. To help businesses reach more people, many social media platforms have paid advertising models. If you are a business looking to sell on social media, make use of these paid advertising. Paid advertising can differ from one social media platform to another. Through social media paid Ads you can collect leads, send leads to your website or even your whatsApp. You can hire an expert or take time to learn how to use social media paid advertising.
Benefits of using social media paid advertising
You reach more people in your target location
You can quickly grow your brand and get new followers
You can send prospects to where you can easily sell to them
Use social media influencers
Social media influencers are becoming more useful nowadays. Through their influence on their followers they can help you reach a target audience. To help you how to sell on social media through social media influencers, it’s good to break down what type of influencer you want to represent your brand on social media. While an influencer may have a huge following, they may not be the right influencer for your brand if your brand values and their values differ. Finding the right connection between your brand and an influencer can help you create content that will resonate well with your target audience. This will help you solve the big question of how to sell on social media.
Create useful content
Is your social media marketing content calendar in sync with your social selling strategy or social media marketing goals? If you are looking on how to sell more on social media, your social media marketing content calendar should deliver content that speaks and encourage your target audience to buy. Make use of CTA’s, speak about your expertise, how your product or service has helped many, what can you offer to new customers. Positioning yourself as an expert can help you build trust with your prospects hence make selling easy.
Engage with your prospects in the comment section
Have you ever gone through a comment section and feel that you have left a lot of sales unattended? Many businesses post useful content but they never take time to check what people have commented. If you are one of them, you need to start checking your comment section. Going through your comment section you may find a lot of prospects begging to buy from you.
Find prospect in your competitors pages
Another great way on how to sell on social media is by finding your competitors' social media pages and going through their posts. While in the posts comment section, take note of all comments that are relevant to what you're selling. Reach out to the prospects who have commented and let them know about your service or products. By using this strategy you can increase your prospects list and also sell more.
My final advice to you regarding how to sell more on social media
If you are looking on how to sell on social media, develop a detailed social media marketing plan. Understand your target audience, where they spend most of their time and how best can you reach out to them through your content. Having a social media marketing plan will help you figure out how your social selling strategy will look like, how your content will reach the right people and more it will help you measure your efforts and optimise where necessary. So it's not about going through every social media platform but rather spending your efforts where it really matters. This is the secret on how to sell more on social media.
You have an opinion or suggestion regarding this article, let me know in the comment section and we will see how to improve the article.
I hope this article helps you and good luck in selling through social media. For professional help on how to sell on social media, contact us today. we will help you.
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